BAND MANAGEMENT & PROMOTIONAL SERVICES

THE FORGE MUSIC GROUP

 A U.K. based Company which provides  various services to the music business here in the U.K via the subsidiary Companies 

FORGE A.M.P. [ARTIST MANAGEMENT & PROMOTION]  -  FORGE AHEAD INITIATIVE

 

The FORGE MUSIC GROUP began with a single and simple idea to do the right thing well. This is based on the foundation of KNOWLEDGE, TRUST, DILIGENCE and HONESTY to support and champion emerging talent and continue that throughout their career. 

FOUNDER/DIRECTOR JOHN CRAIG’s singular desire was to encourage artists to become leaders in their industry by giving them the right tools and right information to make the right decisions. FORGE give artists the opportunity to learn from their peers in a safe space and try new ideas; a progressive organisation doing extraordinary things. 

 

    “My role, to date has been to steer our artists and to give them the tools to find their way through the myriad of options that they face every day. This is not about me being in the limelight, it’s about doing the right thing, even on a bad day when no one is watching. This is about their career, not mine”. 

 

With a strong LEADERSHIP background serving in the Armed Forces and then in Operations, Sales and Marketing, John has always depended on and lived by the principles of his CORE VALUES. Throughout his highly successful careers John always enjoyed music. First as a musician, singing in various bands and performing and then as his work career developed, with less time to travel, he remained a stalwart of his local scene. PASSION and COMMITMENT are both important characteristics and having natural leadership skills he felt that he could and should do more. 

 

    “A desire to do the right thing has stayed with me throughout my careers, short term gain has never appealed to me. For me it is about building strong relationships, trust and a solid service delivery. Simply doing what you say you’re going to do”. 

 

On the principles of KNOWLEDGE, TRUST, DILIGENCE and HONESTY we now look towards the growth of opportunities and remain on the leading edge of current and future initiatives. 

FORGE MUSIC MANAGEMENT see themselves as the facilitators for progress, not the gatekeepers of valuable information and enabling bands to get ahead. FORGE now want artists to have all the information in front of them; to advise and assist to make sensible decisions based on knowledge and experience. The commitment and intention is in the name, to FORGE trusted relationships with a view to a successful career in music. 

 

    “I’ve always believed in the principle that if you chose a job you love then you never have to work a day in your life. Music and working with musicians is something that makes me happy and I enjoy every day because of that”.

 

'WELCOME TO THE FORGE'

 

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